There is an interesting ranking of automotive brand social media (unique) mentions by Infegy, http://infegy.com/buzzstudy/top-social-automotive-brands-april-2009/.
There is an interesting ranking of automotive brand social media (unique) mentions by Infegy, http://infegy.com/buzzstudy/top-social-automotive-brands-april-2009/.
NPS, otherwise known as Net Promoter and formerly known (sort of like Prince) as a behavioral intent question measuring willingness to recommend is a fairly polarizing concept. There are died in the wool proponents and an equally sizeable group of detractors. From our standpoint, the conceptual goal of a simple to understand metric that serves as an internal rallying cry for the importance of customer experience/service is great. Where NPS goes astray is claiming to be more than this when just being this was a worthwhile achievement. This is because the technical and methodological crit
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