We fielded three, nationally representative studies among consumers in grocery, clothing retail and cable/telecomm as part of what will become a semi-annual look at the health of various industries and key players based on the strength on their customer relationships.
This report includes several validations of the model's predictive strength, specific examples of how to apply the model and of course, a bunch of company and industry wide Relationship Investment (RI) scores for benchmarking and tracking.
We welcome comments and feedback on this report and other industries (and/or players within) that we should explore in subsequent studies.
Your study is I think very
Your study is I think very helpful to those who wanted to maintain their business in the industry.Business people love to make up jargon. It makes them feel important, even though we all know they're nitwits, at least some of them. If they had the brains to invent a longer lasting light bulb, or build a better bridge, they wouldn't be saying things like "virtualization" and getting posters with trite motivational messages – no rational adult would do that. That said, not all of it is bogus – take cash flow for instance. Cash flow is the sum of all incoming and outgoing funds. Profit is income minus expenditures over a period of time. Now you don't need a cash advance for a dictionary.