MARKET RESEARCH
We are in the market research business by training, interest and necessity. As such, we are expert at all facets of market research – qualitative and quantitative - from sample design to questionnaire development to analysis. But to be sure, we view research as a means to an end, the end being informed business decisions taken by our clients based on the insights we generate from our research.
Our team has experience across all modalities of data collection and deep knowledge in best practice techniques for the delivery of insight into:
- Product development
- Pricing
- Media mix/optimization
- Brand positioning
ANALYTICS
We define this as an extensive use of data, quantitative analysis and predictive modeling for better business decision-making. Our analytics are applied to customer acquisition and retention – the profit engine of any business.
Our analytic staff consists of highly trained (PhD’s abound!) and deeply experienced individuals; their focus is always on the delivery of insight that addresses our client’s business challenges.
Analytic techniques are only ever a means to an end, (usable insight) and never an end in themselves. Nevertheless, having a wide array of analytic techniques at our disposal magnifies our ability to deliver insight.
DATABASE INTEGRATION
Connecting (literally) your transactional data with Relationship Investment Model survey data is a necessary first step to deliver on the promise that our model predicts future behavior, namely spend. The database integration does not stop here. There are other data sources - existing primary and secondary research, CRM databases – that can be used to improve the level of insight and help make implementation real. Examples include,
- Scoring your CRM database with Relationship Investment Model (RIM) segment membership
- Using your CRM database to build out the profile of RIM segments
- Calculating the potential loss if vulnerables leave
- Identifying customers who are giving greater share of wallet to competitors
- Building rich, transactional profiles of RIM segments
- Creating a multi-segmentation scheme that includes strategic, marketing based, sales based and operational segments.
We operate with hardware and software that enables us to bring together disparate data sets into a single warehouse. Once housed together our analytic staff can draw from these disparate datasets to link discrete variables into a single statistical model. For example, we have successfully linked customer investment levels derived from survey research with individual level sales data, drawn from client databases.